Attending events as a vendor allows Rainbow Soul Candle Co. to connect with a diverse audience, interact directly with customers, and showcase their brand in a tangible and immersive way. By creating an enchanting display, offering a wide range of captivating scents, and providing exceptional customer service, Rainbow Soul Candle Co. establishes itself as a standout vendor at events, leaving attendees with lasting memories and a desire to revisit their products in the future.